It seems like everyone has a newsletter these days. Many ad agencies are hailing them as the best way to build and maintain an audience, and plenty of brands are willing to shell out the big bucks to start their own (or sponsor someone who has already found success).
The best newsletters are the ones who are written by people with a genuine love of sharing what they’ve found and a solid sense of humor. They have a dedication to the grind involved in putting out a newsletter regularly and a thoughtfulness that accounts for a range of topics, even the controversial ones.
Here’s a few that I always open as soon as they hit my inbox.
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